WarnerMedia has moved the distribution of HBO and U.S. Turner original programming to its subsidiary Warner Bros.
Warner Bros. Worldwide Television Distribution president Jeffrey Schlesinger (pictured) will take the helm of HBO Enterprises and the distribution of Turner content produced in the U.S.
HBO Home Entertainment, meanwhile, will transfer to Warner Bros. Worldwide Home Entertainment and Games which is led by president Jim Wuthrich.
“Bringing these businesses all under one roof means we improve cooperation and create scale,” said Gerhard Zeiler, chief revenue officer at WarnerMedia, in a statement. “Acting as one will strengthen our position in an increasingly challenging marketplace.”
“For the first time at our company, the diverse and unparalleled portfolio of genre-defining new and library programming created by HBO, Warner Bros. and Turner will be distributed globally by one group,” added Schlesinger. “This structure will enable us to speak with one voice, as we create new and innovative ways to license our top-quality programming to networks, channels and services globally, helping them grow their audiences and subscriber bases.”
“While we have had a strategic alliance with HBO in the past that involved physical product distribution, we are now excited to welcome the digital transactional sales and marketing teams into the Warner Bros. Home Entertainment family,” said Wuthrich in a statement. “We look forward to sharing their iconic and acclaimed original programming with home entertainment audiences worldwide.”