In his new position, Farrar (pictured) will be tasked with bolstering the production studio’s long form content output by increasing the number of external commissions. He will additionally assist in the development and execution of Barcroft Studios’ creative strategy while also overseeing the output of both the production and development teams.
Farrar reports into Barcroft Studios CEO Sam Barcroft and CCO Alex Morris.
Farrar co-founded the UK-based fact-ent prodco Nerd TV with Jago Lee and Charlie Parsons in 2010. The company was bought up by Red Arrow Studios two years later.
AT Nerd TV, Farrar served as the company’s creative director where he oversaw such series as Channel 4′s 12-Year-Old Lifer, National Geographic’s Man v Viral and Fusion’s My Selfie Life. Prior to launching Nerd TV in 2012, he was head of development at Raw TV, and held senior producer roles at such UK production arms as Talkback Thames and Tiger Aspect.
In addition to Farrar’s appointment, Barcroft Studios has promoted Alex Morris to chief creative officer while fellow board member and former managing director Caspar Norman has been upped to chief operating officer.
“As we grow, it’s important to continue to offer our partners the very best output,” said Barcroft in a statement. “We’ve long admired the incredible shows that John delivers and at a time of increasing opportunity for our long form content it’s exciting to welcome him to the team.”