Riley (pictured) was formerly head of entertainment formats at Lime Productions, where he was behind recent commissions in the UK and U.S. including True Love or True Lies? for MTV and #Dating No Filter for E!.
Prior to that, he was based in Australia, where he produced The Voice, Big Brother Australia and Beauty and the Geek and headed up factual entertainment development for Matchbox Pictures. He has also held senior production roles on I’m A Celebrity… Get Me Out Of Here!, Big Brother UK and 71 Degrees North.
“The prize for bold content that can break through the noise and keep audiences addicted is higher than it’s ever been,” said Primal co-founder and MD Steiner in a statement. “The addition of Ben’s creative DNA to ours is very exciting.”
Glasgow-headquartered TV prodco STV Productions acquired a majority share in Primal last month following a strategic partnership between the two companies.
Riley’s appointment comes on the heels of Channel 4 commissioning the two-part docuseries Home Free from Primal last week.
Home Free is an observational doc following a group of young people with learning disabilities leaving home for the first time, into supported-living apartments.