Millennial-focused brand Vice Media is reportedly in talks to purchase Refinery29, a digital media company catered to young women, according to a July 26 report from the The Wall Street Journal.

It’s uncertain whether the outlets will strike a deal, though the merger would join “two of the largest venture-backed media companies in the U.S.,” the Journal‘s Benjamin Mullin reported.

Talks between Vice Media and Refinery29 are reportedly ongoing.

Refinery29 produces a diversity of written and video lifestyle content, including a short-film series titled Shatterbox Anthology, which is focused on increasing opportunities for women in film.

The potential purchase is poised to diversify audiences and revenue streams for the companies, both of which have struggled financially in recent years. Vice laid off 10% of its global workforce in February to focus on film, television production and branded content, while Refinery29 was forced to slash 10% of its staff in October 2018.

Representatives at Vice have declined to comment.