Global sports streaming service DAZN is launching a new interview-based docuseries about iconic soccer stars Cristiano Ronaldo and Neymar Jr., and legendary football manager José Mourinho.
The Making Of (9 x 25 minutes) offers a look at career-defining games, with each soccer star retelling the story of three matches, including testimony from other players on the pitch at the time, including John O’Shea, Rafael Alcántara, Fernando Santos, Roberto Carlos and Julio Cesar, as well journalists who covered the game and fans who were in the stadium.
Each episode will also feature archive footage and user-generated content.
The series will be available in all nine markets DAZN currently occupies, as part of a strategy to combine original programming with premium live and on-demand sport streaming. It is the first global series produced by DAZN.
The Making Of is a DAZN Originals production in association with UK-based prodco Archer’s Mark. It is executive produced by DAZN’s SVP of original programming and development, Grant Best, with Toby Burnett serving as executive creative director for DAZN Creative. The series is directed by Dan Riley and produced by Ian Henderson.
“Football is a sport full of inspiring stories, powered by super-human emotion, sacrifice and ecstasy,” said Best in a statement. “Our access to these global football icons enabled us to intimately spend time re-living what they feel are some of the greatest moments in their football history, from their perspective, which is incredibly powerful, moving and enlightening. Our original content aims to engage fans and bring them closer to the sports they love, which The Making Of captures beautifully.”
“In the world of sport, live and non-live content goes hand in hand. Our original programming strategy is about creating iconic content that complements our extensive premium live-sport offering and engages viewers to bring them closer to the sport and athletes they love,” added James Rushton, group CFO at DAZN. “It’s about driving engagement, retention and mass brand awareness around the biggest sporting cultural moments. DAZN is changing the way the world sees sport, and we want fans to expect the best sport programs from us as another reason to get DAZN, alongside show stopping live content.”