Los Angeles-based, multicultural and youth-skewing entertainment brand Fuse Media has expanded its digital programming catalog with the addition of 10 original series.
The projects were announced today (Sept. 11) as part of the company’s Digital Content presentation at Newfronts West 2019 in Hollywood.
All 10 digital properties have been produced by the Fuse Content Studio, which was launched last year by Fuse Media chief content officer JT Ladt as part of the company’s strategy “to diversify its linear TV development slate with digital formats created and produced in-house.”
Making up Fuse’s digital content line-up are streetwear unboxing series Bust It Open, in which talent opens five boxes to uncover a series of items correlated to different times in their lives; Wreckreation, which features digital talent being interviewed about the biggest stressers in their lives while outfitted with a baseball bat in a “Rage Room”; Method to My Morning (working title), which offers intimate access to the morning routines of famous faces; and the tentatively titled culinary series A Michelin Star and A Hot Plate, in which a Michelin star chef teaches a special guest how to make a one pan dish with not much more than a hot plate.
Rounding up the slate are the Andrew Santiago-fronted Chew It Up, which explores artists’ cultural identities to discover the nostalgic dishes they grew up eating; Facts on Facts, which pairs science with hip-hop lyrics to debunk or prove each musician’s claims; Culture Filter, which sees host Natalia Perez digging into the biggest stories in pop culture and music; Dial-A-Rapper (w/t), in which musicians will provide real advice to real people; fashion series Doll House (w/t), in which streetwear designers are tasked with creating a doll-sized wardrobe for an artist based on how the artist describes themselves; and Give Me The Loot (w/t), which offers young entrepreneurs advice for chasing their business dreams.
“Connecting authentically with multicultural millennial and GenZ consumers via the various platforms they access for entertainment is critical for brands to be successful today,” said Jason Miller, Fuse Media’s head of ad sales and integrated marketing, in a statement. “Fuse’s empowering music culture-centric content celebrates inclusion and engages our young consumers to help brands build true relevancy with this highly sought-after audience.”
In addition, Fuse has named Jon Scarlett as its new head of its Fuse Content Studio.
He will be based in Fuse Media’s Los Angeles offices and reports directly to Ladt.
Scarlett joins Fuse Media from Russell Simmons’ multi-platform media company All Def Media, where he held oversight of the company’s productions, sales, operations and creative teams as GM, while also managing the production of such series as Dad Jokes, Arts & Raps, Traffic Jams and Roast Me.
“We are programming to the most diverse generations on the planet – millennials and Gen Z,” said Ladt of the hire. “Jon’s success in engaging this audience authentically syncs up with Fuse’s mission to empower the voices of this New Majority and provide a platform for talent and stories that fuel unity.”