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NBCUniversal names streamer, unveils launch slate

NBCUniversal has revealed that its upcoming streaming service will be called Peacock, in a nod to NBC’s iconic peacock logo. Peacock will deliver original series and films, alongside a library of ...
September 17, 2019

NBCUniversal has revealed that its upcoming streaming service will be called Peacock, in a nod to NBC’s iconic peacock logo.

Peacock will deliver original series and films, alongside a library of NBC content like The Office and Parks and Recreation.

NBCUniversal unveiled a slate of content to be made available at Peacock’s launch, including a few unscripted titles like a new Saturday Night Live docuseries, Who Wrote That, from creator Lorne Michaels, which will take viewers behind the scenes, profiling famous players of SNL, both in front of and behind the camera. Peacock will also be home to a new spin-off of Bravo’s The Real Housewives franchise, as well as a new talk show from Jimmy Fallon and a late night show starring Amber Ruffin, executive produced by Seth Myers.

Peacock will also feature a library of films, though NBCUniversal has not yet announced any documentaries to be made available on the service.

The streamer will roll out in April of 2020, with over 15,000 hours of content available at launch.

Pricing and availability will be revealed at a later date, but NBCUniversal has revealed that Peacock will be available in both subscription and ad supported versions.

“The name Peacock pays homage to the quality content that audiences have come to expect from NBCUniversal – whether it’s culture-defining dramas from innovative creators like Sam Esmail, laugh-out-loud comedies from legends like Lorne Michaels and Mike Schur, blockbusters from Universal Pictures, or buzzy unscripted programming from the people who do it best at Bravo and E!,” said Bonnie Hammer, named chairman of direct-to-consumer and digital enterprises in January, in a statement.

“Peacock will be the go-to place for both the timely and timeless – from can’t-miss Olympic moments and the 2020 election, to classic fan favorites like The Office.

(Image courtesy of NBCUniversal)

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