Asylum Entertainment Group has launched its podcast venture Audity, the third company under its banner.
The company will create podcasts and “audio-forward content,” partnering with celebrities, influencers and storytellers.
Audity’s initial verticals include a podcast division devoted to producing across a range of genres, including variety, music, sports, crime, lifestyle and scripted audio plays.
Other divisions will target film and television adaptation, touring/experiential events and educational/cultural content.
“Audity gives us an opportunity to champion voices and perspectives that get less attention on broader, mainstream platforms and to help foster the communities these creators empower,” AEG CEO Steve Michaels said in a statement.
As with The Content Group, the AEG company launched in 2018, Audity will focus on equitable financial partnerships and creative collaboration, according to AEG, designed to help partners produce their projects and scale them for success.