People/Biz

Paramount Network exec Justin Lacob joins non-fiction studio XTR

Bryn Mooser’s recently launched non-fiction studio XTR has tapped Paramount Network executive Justin Lacob as head of development. Lacob (pictured) will “lead the charge” in developing docuseries and films alongside filmmakers and ...
September 25, 2019

Bryn Mooser’s recently launched non-fiction studio XTR has tapped Paramount Network executive Justin Lacob as head of development.

Lacob (pictured) will “lead the charge” in developing docuseries and films alongside filmmakers and producers. He is also responsible for developing new concepts and franchises across all genres.

Mooser, former CEO and co-founder of media company RYOT, launched XTR publicly Sept. 12, and currently has a slate of non-fiction films and television series in development with partners such as Anonymous Content, Vice Studios and Futurism.

Lacob’s team now has more than 40 series in development.

“XTR aims to democratize the documentary space and we’re bringing together the most talented people within the film industry who are passionate about creating groundbreaking work that creates a movement of change across the globe. Justin is one of the best development executives in the industry and I’m honored he is helping me build XTR,” Mooser said in a statement.

Most recently, Lacob was the vice president of original series and development at Viacom-owned Paramount Network, formerly Spike TV.

During his eight-year career at the media giant, he oversaw the development and production of a robust slate of unscripted, documentary and scripted series and specials.

Lacob also oversaw the network’s push into the documentary space, shepherding a number of series. He served as executive producer for the docuseries Rest In Power: The Trayvon Martin Story and Gone: The Forgotten Women of Ohio.

Prior to Spike and Paramount Network, Lacob worked at Bloomberg News, CBS News and MTV News and Docs, before pivoting to producing entertainment-leaning series for Fox, MTV, VH1, USA Network and A&E.

He also worked in development and production at Fremantle and boutique prodco Intuitive Entertainment.

“I have long admired Bryn as a force in the industry – he is a disruptor and a visionary and his energy is infectious and inspiring,” Lacob added. “There are so many great untold stories and I can’t wait to develop them for audiences hungry for the next generation of compelling nonfiction series and features.”

(Photo: Trevor Traynor)

About The Author
Jillian Morgan is the Associate Editor at Realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.

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