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HBO Max bolsters digital team

HBO Max, WarnerMedia’s upcoming direct-to-consumer streaming service, is building up its team with several key hires in the customer experience, strategy, product design and business operations departments. The new hires come ...
September 30, 2019

HBO Max, WarnerMedia’s upcoming direct-to-consumer streaming service, is building up its team with several key hires in the customer experience, strategy, product design and business operations departments.

The new hires come months after the appointments of Tony Goncalves, who oversees development for the nascent platform while also serving as CEO of Otter Media, which was acquired by WarnerMedia parent company AT&T in 2018; and Andy Forssell, previously with Otter Media and Hulu, as executive vice president and general manager of WarnerMedia direct-to-consumer.

Joining the team are Sarah Lyons, previously with DirecTV as VP of OTT media products, as SVP of product experience; Katie Soo, SVP of growth marketing who joins from her previous post as head of marketing at Warner Bros. Digital Networks; Keith Camoosa, as SVP of data insights and operations and most recently SVP of data intelligence at Warner Bros.; Jess Miller, previously part of the AT&T product development team, as VP of project management; Sean Kisker, former chief strategy officer at Lionsgate Entertainment, who joins HBO Max and Otter Media as EVP and chief strategy officer; Josh Walker, upped from SVP of distribution business affairs for HBO to chief strategy officer and EVP, financial planning for WarnerMedia Entertainment; and former Comcast Cable product development SVP, Jason Press, who joins WarnerMedia Entertainment as EVP, DTC engineering and program management.

“We have gathered an all-star team of executives whose innovative contributions have directly advanced the digital media industry. I am so proud to be a part of this journey as we bring HBO Max to market and continue to transform this space,” said Goncalves in a statement. “Andy’s experience and leadership are essential for this effort and his partnership at Otter Media helped the company thrive at a time of significant change in the marketplace.”

“Designing HBO Max to be a robust streaming platform that supports Warner Media’s world-class creative talent and content requires a team with the experience and passion to blend technology and creativity in harmony,” added Forssell. “We’ve built an incredible lineup of digital media experts, who have been hard at work for months, to do exactly that. We’re looking forward to pushing the industry to evolve, for the benefit of fans everywhere.”

The service, which recently unveiled its non-fiction team under Jennifer O’Connell and a three-series deal with Ellen DeGeneres, is expected to launch in April of 2020.

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