Events giant Reed Midem will bolster the number of hosted buyers at MIPTV 2020 as part of the next phase of its planned redesign of the more than 50-year-old television content market.
The changes, released today (Oct. 8), will see a 50% bump in hosted buyers at the Cannes-based event, as well as an expanded discovery program and a new strand focused on “exclusive market intelligence.”
In an effort to streamline the market’s schedule, ‘exhibition only’ time slots will be held twice daily. A series of curated content screenings and exclusive research sessions, created in collaboration with a range of influential buyers, will also take place.
MIPDrama Buyers Summit, returning for the sixth year on March 29, will be extended to include factual and formats genres, with screenings held each morning.
In Development, MIPTV’s cross-genre production forum focused on financing, will continue to be featured prominently within the schedule, Reed Midem stated.
Distributors and studios thus far confirmed to exhibit include All3Media, Beyond International, Blue Ant Media, Deutsche Welle, Discovery Inc., Global Agency, Global Screen, KOCCA, Shoreline Entertainment, STUDIOCANAL, TF1 Studios, TV France International and Warner Bros.
“MIPTV has always been an important event for us, so it is encouraging that Reed Midem is talking to the industry about how to respond to our changing needs. Regarding markets, our priority as a distributor is to showcase our programming to appropriate buyers effectively in conducive surroundings. The new format of MIPTV allows us to attend MIP more cost-effectively –- and the organizers are working to ensure, as a matter of paramount importance, that the changes work for buyers,” Rachel Glaister, EVP of international brands and press at All3Media International, said in a statement.
Reed Midem rolled out the first phase of its planned reinvention in July amid industry skepticism. The first wave of changes, including plans to centralize exhibitors within the Palais des Festivals, are intended to offer “flexible, scalable options for exhibitors based on innovative turnkey solutions.”
“Our primary focus is to create a new experience that delivers a global content market for the future, for exhibitors and buyers. Our consultations showed the former want flexibility and cost effectiveness and the latter want access to fresh new content and exclusive market intelligence. The changes we have put in place have been co-created with them to offer exactly that,” Lucy Smith, deputy director of Reed Midem’s television division, said in a statement.
MIPTV 2020 will be held March 30 to April 2.