CTV, Netflix say ‘I do’ with Jessica Mulroney

The celebrity stylist will lead a new unscripted series, titled I Do, Redo, to help couples get a do-over on their wedding day disasters.
October 10, 2019

Canadian network CTV and Netflix have co-commissioned a new unscripted series helmed by stylist and wedding expert Jessica Mulroney, now in production in multiple locations in the U.S. and Canada.

I Do, Redo follows Mulroney as she gives couples who had disastrous nuptials a do-over, putting together their dream wedding. The 10 x 30-minute series will be produced by the Boat Rocker-owned unscripted prodco Insight Productions in association with CTV. It is slated for a 2020 release, airing on Bell Media’s CTV and CTV Life channels, and will be available to stream on Crave in Canada and on Netflix worldwide.

Insight Productions SVP Erin Brock will serve as showrunner and will also executive produce alongside Insight chairman and CEO John Brunton and Matador Content’s Jay Peterson. Boat Rocker Studios holds the worldwide distribution rights.

This is the first time Bell Media and Netflix have partnered on an unscripted series. The broadcaster has previously partnered with Netflix on the drama Frontier, which was co-commissioned with Discovery Canada.

The greenlight follows recent comments from CBC president Catherine Tait, who said the pubcaster has no plans to co-commission series with Netflix while the streamer is not subject to the same regulations as Canadian broadcasters, adding it would “hurt the long-term viability of our domestic industry,” during an appearance on the Content Canada podcast.

The final recommendations report for the Broadcasting and Telecommunications Legislative Review panel, due in January, is expected to address whether legislation will be introduced to mandate that foreign streamers and platforms financially contribute to Canadian content. Minister of Canadian Heritage Pablo Rodriguez says the government will take “appropriate measures” to ensure companies working in Canada will help support domestic content. In its federal election platform, the Liberal Party has stated that, if re-elected, they would work with the Organisation for Economic Co-operation and Development (OECD) to tax digital companies that earn more than $1 billion in global revenues and $40 million in Canadian revenues. The party also stated it will take “appropriate measures” to ensure internet giants contribute to the creation of Canadian content in both official languages.

From Playback Daily. Image courtesy of Bell Media

About The Author