Brent Montgomery‘s burgeoning media and marketing enterprise Wheelhouse Entertainment has made a majority investment in live event, scripted and unscripted prodco Den of Thieves, founded by Jesse Ignjatovic (pictured, left) and Evan Prager (right).
The purchase will see Wheelhouse and Den of Thieves bolster and broaden their collective programming slate — including on the live-event, concert and awards, and experiential marketing fronts — via multi-platform original series and features, including unscripted programs.
Den of Thieves has been the production company of record for the MTV VMAs for the past 13 consecutive years and will executive produce the upcoming People’s Choice Awards on E! next month.
Other Den of Thieves credits include the Taylor Swift: Reputation Stadium Tour concert special for Netflix, the iHeartRadio Music Awards for Turner Broadcasting, the Radio Disney Music Awards on Disney Channel, The Gong Show on ABC, the Peabody Awards, and Ken Jeong’s Netflix special You Complete Me, Ho.
Additionally, through Wheelhouse Labs, Wheelhouse’s marketing arm and in-house creative agency, the two will seek out collaborations with top-tier and emerging brands looking for innovative ways to engage with talent, studios, networks and streamers.
“What Jesse and Evan have accomplished is beyond extraordinary,” said Montgomery, CEO of Wheelhouse Group, in a statement. “From music and comedy to cultural events that galvanize audiences, the creative and logistical challenges inherent in their media phenomena are massive and unrelenting — and of course, they make it look easy, which goes to their immense talent, expertise, and amazing partnership.
“At a time of so much disruption in our industry, uniting with Den of Thieves not only allows us to scale instantly across the content and event landscape, it also offers a unique opportunity to collaborate with key brands, something we believe will be an integral force in media going forward. Our deal marks a meeting of the minds on multiple levels — from content for TV, streaming and feature film to events and brand experiences — and it is undeniably a major coup for Wheelhouse.”
Added Ignjatovic: “When Evan and I launched Den of Thieves 13 years ago, it was to create and produce content that was personally inspiring to us. We have since grown and evolved in an organic way, and the opportunity to join forces with Brent and his incredible team is a perfect match for Den of Thieves.”
The deal was brokered by Ed Simpson, chief strategy officer at Wheelhouse Group, and Evolution Media Capital.