Endemol Shine Group has teamed with Chinese broadcaster Hunan TV to co-develop a singing competition format making its Chinese TV debut this week.
Sing or Spin (pictured) sees budding singing stars compete on a spinning stage to impress a panel of celebrity judges and perhaps even tougher critics in the audience. If the singers don’t make the cut, they are “spun” off stage.
The co-development team for Sing or Spin is led by Rebecca De Young, Endemol Shine China’s head of content, and Lester Hu, Hunan TV’s head of formats and international business.
“This deal is part of our ongoing approach to long-term strategic partnerships for non-scripted programming in China and we’re excited to once again co-develop a new format with Hunan TV,” said Tan in a statement. “They are undoubtedly one of China’s top players with a schedule packed with original and creative output. We firmly believe such cooperation benefits both parties and will enable us to elevate the Chinese market internationally.”
“Sing or Spin is a milestone co-development which reinforces our strategy to partner with international content creators to bring original Chinese TV formats to the global market,” added Hu. “As we continue our hunt for fresh new format ideas that work in China and the rest of the world, it’s fantastic to launch our third primetime entertainment show developed through Biu Project at MIPCOM.”
The show, which premieres in China on Friday October 18, was developed as part of Hunan TV’s Biu Project, a pilot development initiative that has provided over 500 hours of original content for the network. It’s China’s first pilot development program.
Hunan TV is also embarking on another first, by becoming the first Chinese broadcaster to serve as a sponsor for MIP Formats’ International Pitch Competition. It’s part of a concerted effort from the broadcaster to broaden its range of creative partnerships and work with more international production companies and format shops. Look for more on the plans for Hunan TV’s International Biu Project, presented to delegates at MIPCOM today (October 14), in tomorrow’s daily.