People/Biz

Exclusive: Fredbird inks first-look deal with All3Media Int’l on Outback content

Australian male-skewing indie prodco Fredbird Entertainment has signed a first-look development deal with UK global distributor All3Media International to create a series of returnable factual programs centered on the Australian ...
October 21, 2019

Australian male-skewing indie prodco Fredbird Entertainment has signed a first-look development deal with UK global distributor All3Media International to create a series of returnable factual programs centered on the Australian Outback.

The deal seeks to capitalize on international broadcasters and streamers seeking out more uniquely Australian content.

“This deal allows Fredbird to fast-track early stage development into some of the most remote areas of Australia, as we search for new Australian stories with universal appeal,” said Shannon Weir, head of development at Fredbird, in a statement.

“The All3Media International initiative offers broadcasters and potential coproduction partners an exciting new way into development and production. We’re enjoying being out there and exploring everything the outback has to offer, and if there are producers and directors out there with big ideas or unique access to remote areas and people, we want to hear from them.”

Added Maartje Horchner, EVP of content at All3Media: “The international success of Australian content exploring the richness of the Outback has shown that there is keen global appetite for what this vast region has to offer. We are thrilled to have licensed Fredbird’s Extreme Salvage Squad to over 50 territories – and are now delighted to embark on this new partnership with Fredbird Entertainment to develop programming that brings forth the best of the Outback’s rich vein of stories.”

No specific titles have yet been announced as part of the new deal.

(Photo courtesy of Fredbird Entertainment)

About The Author
Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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