People/Biz

Exclusive: Fredbird inks first-look deal with All3Media Int’l on Outback content

Australian male-skewing indie prodco Fredbird Entertainment has signed a first-look development deal with UK global distributor All3Media International to create a series of returnable factual programs centered on the Australian ...
October 21, 2019

Australian male-skewing indie prodco Fredbird Entertainment has signed a first-look development deal with UK global distributor All3Media International to create a series of returnable factual programs centered on the Australian Outback.

The deal seeks to capitalize on international broadcasters and streamers seeking out more uniquely Australian content.

“This deal allows Fredbird to fast-track early stage development into some of the most remote areas of Australia, as we search for new Australian stories with universal appeal,” said Shannon Weir, head of development at Fredbird, in a statement.

“The All3Media International initiative offers broadcasters and potential coproduction partners an exciting new way into development and production. We’re enjoying being out there and exploring everything the outback has to offer, and if there are producers and directors out there with big ideas or unique access to remote areas and people, we want to hear from them.”

Added Maartje Horchner, EVP of content at All3Media: “The international success of Australian content exploring the richness of the Outback has shown that there is keen global appetite for what this vast region has to offer. We are thrilled to have licensed Fredbird’s Extreme Salvage Squad to over 50 territories – and are now delighted to embark on this new partnership with Fredbird Entertainment to develop programming that brings forth the best of the Outback’s rich vein of stories.”

No specific titles have yet been announced as part of the new deal.

(Photo courtesy of Fredbird Entertainment)

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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