Global media company Discovery, Inc. is launching its free streaming service dplay in the UK and Ireland.
The ad-supported video-on-demand (AVOD) service launches this week and includes all content from Discovery’s free-to-air channels in the region: Quest, Quest Red, DMAX, Food Network, Really and Home.
Available titles include Quest’s EFL Highlights and Salvage Hunters, Quest Red’s Katie Price: My Crazy Life and The Bad Skin Clinic, Really’s Ghost Adventures and Helicopter ER, and Food Network’s Tom Kerridge: American Feast and Rachel Khoo: My Swedish Kitchen.
This marks the 10th global market for dplay, which is available to download on web and App Stores for iOS and Android. The service will be available on partner platforms and roll out on additional devices and platforms in the first half of next year.
“We have nearly doubled the size of our UK audience in the last two years — and increased our free to air scale from two to six channels,” said James Gibbons, EVP and general manager UK, Ireland and ANZ at Discovery, in a statement.
“The launch of dplay is the next step in our strategy to deliver to British audiences the best real life entertainment, whenever and wherever they want it. The free streaming service will also increase opportunities for advertisers to engage with audiences across multiple platforms.”