Formats

HBO Max greenlights Eureka-produced floristry competition series “Full Bloom”

WarnerMedia’s soon-to-be launched streamer HBO Max has ordered the Eureka Productions-made competition series Full Bloom, in which America’s budding florists vie to be crowned the nation’s best. Each episode will include themed ...
October 25, 2019

WarnerMedia’s soon-to-be launched streamer HBO Max has ordered the Eureka Productions-made competition series Full Bloom, in which America’s budding florists vie to be crowned the nation’s best.

Each episode will include themed challenges centered around a stem of the floristry world, such as fashion, art, events and weddings.

Contestants will design and execute “Wonka-esque” floral creations, mentored by legendary floristry artists Maurice Harris (pictured left) and Elizabeth Cronin (right), who serve as judges. The show is hosted by celebrity florist Simon Lycett.

At the end of each episode, unsuspecting people will be surprised with a “floral extravaganza.”

Full Bloom will transport viewers into the intricate and fantastically colorful word of competitive floristry,” Jennifer O’Connell, executive vice president of original content at HBO Max, said in a statement. “HBO Max is the trellis for this series to bloom and shine the light on this incredibly beautiful art form.”

Full Bloom is created and produced by Australia- and U.S.-based Eureka Productions with Chris Culvenor, Paul Franklin and Wes Dening serving as executive producers.

In other news, WarnerMedia has reached an agreement to buy Latin American multi-media company Ole Communication’s minority stake in HBO Ole Partners, the joint venture founded by the two companies in 1991.

Once the deal closes, WarnerMedia will own 100% of all HBO, Max, Cinemax and HBO Go services in Spanish-speaking Latin America and the Caribbean.

HBO Ole Partners will fall under the purview of Gerhard Zeiler, chief revenue officer at WarnerMedia and president of WarnerMedia International Networks.

The two companies will continue their basic channel distribution business in Latin America.

About The Author
Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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