BBC factual executive David Brindley has been tapped to serve as chief creative officer at ITV Studios-owned Twofour Group.
Brindley — currently the BBC’s head of commissioning for popular factual and fact-ent, and overseeing commissions for BBC1, BBC2 and BBC3 — will board the British TV and digital media label next year. He will be responsible for devising and implementing the group’s creative strategy moving forward.
His appointment is part of a wider restructuring at the British indie and follows the departure of Twofour Group CEO Melanie Leach and CCO Andrew Mackenzie in October. The pair left to launch factual indie South Shore, of which ITV Studios owns a minority stake.
In his current position, over the past three years, his department’s commissioning credits have included Race Across the World; Mortimer and Whitehouse: Gone Fishing; War on Plastic with Hugh and Anita; Your Home Made Perfect; and Travels in Trumpland with Ed Balls.
Brindley joined the BBC in 2016 from Channel 4, where he spent three years as the pubcaster’s documentary commissioner. Before that, he was a documentary filmmaker for more than a decade and worked with Twofour on such programs as the Emmy Award-winning Educating Yorkshire, and the BAFTA-nominated The Fallen and Beautiful Young Minds.
Brindley completes the new senior management team at Twofour under the newly installed Tim Carter, CEO of both Twofour and MultiStory Media (formerly Shiver). Both labels retain their separate identities and existing teams.
Dan Adamson, group director of programs since 2010, has been elevated to managing director and will work alongside Brindley across the label on strategy. Creative director David Clews will take on a consultancy role, working exclusively across Twofour’s non-scripted programming but with flexibility to pursue opportunities in scripted.
Rachel Innes-Lumsden, meanwhile, has been upped to director of programs at Twofour West, with Sam Grace leading the Cardiff-based Boomerang as director of programs. Shireen Abbott becomes group director of production and Jake Roberts has been named financial director.
In addition, ITV Studios’ commercial director Pukar Mehta has been appointed as chief operating officer at MultiStory Media and Twofour, with responsibility across production, finance, business affairs, human resources and technology. Mehta, who starts with immediate effect, has sat on the board of Twofour for the last four years.
“Over the past couple of years, David has transformed popular factual at the BBC into an incubator for bold, contemporary, global formats. The creative ambition he’s championed is the perfect match for Twofour. He joins a best in class team,” said Carter in a statement. “Dan Adamson is an outstanding creative manager, who along with David Clews has been at the heart of Twofour’s greatest hits over the past decade.”
“I’ve had the best three years imaginable at the BBC and the chance to work with the absolute cream of the crop of TV talent, both on screen and off,” Brindley added. It’ll be hard to leave everyone who has been so supportive of me and made my time so enjoyable especially Alison [Kirkham] and my top-notch commissioning team.”