Veteran producer and executive Leslie Greif has launched his new entertainment venture, Big Dreams Entertainment.
The nascent production unit will focus its efforts on creating projects across the non-scripted and scripted spaces. As such, the firm has already penned a deal with A+E Networks-owned pay-TV channel Lifetime to produce a slate of 10 scripted television movies that will be produced over the next 18 months.
In the unscripted space, Big Dreams is in production on four documentaries as part of A&E’s ‘Biography’ franchise. The company has also already had a ratings success via Discovery’s Expedition Unknown: Egypt Live, which was produced in association with Discovery Studios and Ping Pong Productions.
The launch of Big Dreams marks Greif’s (pictured) return to the production fold following the announcement last October that he was exiting his Los Angeles-based television and film company, Thinkfactory Media.
Joining Greif at Big Dreams is former Thinkfactory Media scripted executive Alex Kerr, who will serve as SVP of content.
Kerr joins the company from Greif’s Thinkfactory Media, where he served as head of scripted television. Prior to this, Kerr served as a television literary agent at United Talent Agency before running Tom Shadyac’s Shady Acres TV banner and then serving as VP at UCP.
“From Hatfields & McCoys to Surviving Compton, Leslie has delivered outstanding creative that has led to excellent results for our networks, and we are thrilled to deepen our partnership with Leslie and his team with these upcoming movies,” said Rob Sharenow, president of programming for A+E Networks, in a statement.
“I look forward to the next chapter in building Big Dreams and it’s very gratifying to continue my treasured relationship with Rob and the entire A+E Networks family,” added Greif. “I’m so proud of what Big Dreams has accomplished in our first few months, having delivered several successful projects already and we have an exciting development slate upcoming. It’s going to be another wild and fun ride.”