MGM Television launched its London-headquartered original unscripted content division Thursday (Nov. 21), expanding the studio’s slate of formats and expanding its reach in the UK.
The division, led by Channel 4′s Dom Bird (pictured), will be responsible for the local development of the studio’s formats and the development of original IP.
As head of formats for Channel 4, Bird greenlit a slate of shows such as the unscripted series Hunted and Celebrity Hunted, the competition series Lego Masters and the format The Seven Year Switch, among others.
“I’ve known Dom for more than 15 years, he has a keen understanding of how to build great shows that relate to audiences worldwide. The UK is a very important market for MGM and I’m excited that Dom will be leading our charge of unscripted content,” said Mark Burnett, chairman of MGM’s Worldwide Television Group, in a statement.
Bird will jointly report to MGM’s Barry Poznick, president of unscripted and alternative television and Orion Television, and Scot Cru, executive vice president of global formats and unscripted content.