British factual production label MultiStory Media (formerly Shiver), a division of ITV Studios, has upped Ana De Moraes to chief creative officer.
Effective immediately, De Moraes (pictured) will lead the prodco’s creative strategy with responsibility for its slate of factual and factual entertainment titles. She reports into Tim Carter, who was recently appointed CEO of MultiStory and ITV Studios sister label Twofour.
In addition, Will Yapp has been appointed executive producer for MultiStory Media North while Matt McGough has been upped as head of development.
Both join a senior creative team that will report into De Moraes, including Ceri Aston, creative director for MultiStory Media North (whom Yapp reports into); Simone Haywood, head of factual entertainment; Mike Blair, head of current affairs; Mark Rubens, head of documentaries; and executive producer Mark Scantlebury.
Since joining MultiStory Media in January 2018 as group creative director, De Moraes has played a crucial role in securing commissions and delivering new formats across all channels and platforms, including Netflix’s The Big Flower Fight and BBC1′s forthcoming fashion format You Are What You Wear.
Previously De Moraes held the positions of head of new formats at Twofour, creative director of the BBC’s Development Central and director of development at Twenty Twenty, where she created such returning formats as BBC2′s The Choir and Channel 4′s First Dates.
“Ana has been a gamechanger for MultiStory, taking the company into exciting new areas of business and creating innovative new shows,” said Carter in a statement. “Supported by a brilliant and seasoned team of genre heads, she brings a modern, entertaining and heartfelt tone to everything she touches.”
Yapp has been producing documentaries for more than two decades. His credits include the BAFTA-winning When Louis Met The Hamiltons, the BBC’s An Island Parish, ITV’s The Circus, and the BAFTA-nominated The Real Full Monty and The Real Full Monty: Ladies Night for ITV.
McGough, meanwhile, has worked at MultiStory Media since April 2018, working on development across all genres. Prior to this, he was a development producer at London’s Kalel Productions where he had a hand in developing such projects as Phone Swap and Stupid Man, Smart Phone.
The appointments follow the departure of Richard Hastings, previously creative director of entertainment and specials, who is to join Viacom International Studios UK as head of non-scripted programming in February.