BBC2 controller Patrick Holland has been named as advisory chair of the Edinburgh International Television Festival.
Holland will take over the year-long appointment from Kelly Webb-Lamb, Channel 4′s deputy director of programs. He will work alongside the festival team to manage a group of cross-genre industry executives and help curate the 2020 program as leader of the advisory committee.
The 2020 festival’s overarching theme will spotlight the rapidly evolving television industry and the increasingly global market, as well as the modern role that pubcasters play and how they can respond as the VOD market continues to expand.
With Holland at the helm of the 45th annual Edinburgh International Television Festival, which runs Aug. 26 to 28 in the Scottish capital city, the event will explore the above mentioned issues through themes including “Purpose”, which will determine the role of broadcasters in the coming decade; “Collaboration and Partnership”, which explores what the ‘golden age of content’ means for the production community; and “Under 35s”, which will examine whether broadcasters can win this demographic back.
Also featured in the 2020 edition will be such themes as “Inclusivity”, which will seek the ways in which programming can better represent its diverse audiences; “British Creativity”, which will explore how the UK market can ensure its programs are representative of modern day Britain; and “Regulation”, which will examine the future of regulation and its impact on program-making and broadcasters.
“Public service broadcasters have always been central to the unique broadcast and production landscape of the UK,” said Holland in a statement. “With so many new entrants to the VOD market, that ecology is changing, fast. How much should we care? What does it mean for the nation at a time of huge political uncertainty? It is a great privilege to take on this role and lead the discussion about the future of the TV industry as the festival celebrates all of the great possibilities our industry is engaged with and the challenges we all face.”
“The festival presents the ideal platform to discuss the fundamental questions of the future and how best to support all the incredible talent that the broadcasters have given rise to,” added outgoing CEO and festival director Lisa Campbell. “Patrick’s passion for the industry and the festival, and his experience as both producer and broadcasting exec, will ensure he helps create another unmissable event.”