Alfred Street Industries will executive produce a yet-titled series, hosted and executive produced by British supermodel Rosie Huntington-Whiteley, for soon to be launched streamer Quibi.
The show will see Huntington-Whiteley (pictured) get “up close and personal” with icons of the beauty world.
Interweaving interviews with beauty segments, the series will reveal how those trailblazers built beauty empires and “changed the face of the industry.”
“Rosie is a remarkable talent whose expertise in both beauty and business makes her the ideal guide to the success stories of industry titans, as well as budding stars. Together, we’re eager to reveal the inner workings and unique inspirations that make the beauty world so alluring,” Alfred Street Industries co-CEOs Jane Lipsitz and Dan Cutforth said in a statement.
Huntington-Whiteley added: “The beauty industry is in the midst of a revolution and emerging brands led by pioneering founders are at the forefront. I’m thrilled to bring the stories of these creatives and entrepreneurs to Quibi, a platform that can so brilliantly showcase their journeys.”
The series is executive produced by Lipsitz, Cutforth, Dan Volpe and Kim Ray for Alfred Street Industries. Lily Berg also serves as executive producer with Huntington-Whiteley.
Quibi is slated to launch April 6.