British commercial broadcaster ITV has inked a five-year commissioning extension with Thames, a division of Fremantle UK, and Simon Cowell‘s Syco Entertainment.
The partnership will extend ITV’s long-standing relationship with Cowell and will see Syco- and Thames-produced programs continuing to broadcast exclusively across the UK channel until 2024.
In addition, the deal will ensure that the shiny floor entertainment format Britain’s Got Talent will continue on the network until 2024 and will also mark the return of music competition The X Factor to ITV in 2020.
Both Britain’s Got Talent and The X Factor have managed to unearth talent that have grown to become household names in the UK, including One Direction, Leona Lewis, Little Mix, Olly Murs, Paul Potts and Susan Boyle.
In total, musical acts discovered by The X Factor have sold more than 400 million records globally to date.
“[Simon's] track record speaks for itself. He creates shows that bring the nation together, celebrating the talent and diversity of modern Britain and giving ordinary people with extraordinary talent the chance to find fame,” said Kevin Lygo, ITV’s director of television, in a statement.
“ITV has always been home to Britain’s Got Talent, The X Factor – and me – and this long-term commitment shows the mutual respect in our partnership,” added Cowell. “I would, of course, like to thank Carolyn (McCall, ITV’s chief executive) and Kevin for their ongoing support plus all the teams at ITV, Syco and Thames for their hard work and dedication.”