The Realscreen Summit, taking place from January 27-30 in New Orleans, is thrilled to welcome Jacqueline Parkes, Chief Marketing Officer and Executive Vice President of Digital Studios for MTV, VH1, CMT and Logo, for a keynote conversation on Monday, January 27 at 10 a.m.
Parkes oversees marketing and creative, digital content and social media for the MTV, VH1, CMT and Logo group, and partners closely with Viacom Digital Studios to develop original digital series, franchises, verticals and other content for all three brands. Parkes reports to Chris McCarthy, ViacomCBS’s President of Entertainment and Youth Group.
Parkes joined MTV in 2016 and quickly applied her deep expertise and fresh approach to reinvigorate the brand across platforms. During her tenure, MTV has experienced four straight years of prime ratings growth — the best streak in 15 years — and is the #1 cable network in prime with P18-34 in FY19 (non-sports), up from #9 in FY16. MTV and VH1 together account for eight of the top 10 reality series in FY19 with P18-34. Social streams have tripled, and overall digital streams have risen to more than 500 million views per month, while cross-platform engagement has increased the brand’s social following by over 53 million followers and is on track to have the most cross-platform streams ever (over 3 billion in total) in FY19.
A champion of innovation, Parkes has pushed the boundaries of platforms on multiple campaigns, including the recent partnership with Twitter at the 2019 Video Music Awards by creating a new fan experience, MTV VMA Stan Cam on Twitter that gave the audience a front row seat to the event based on what they wanted to see.
Prior to joining MTV, Parkes had a transformational 21-year tenure at Major League Baseball, where she became the first female CMO in professional sports. Parkes began her career at Jim Henson Productions where she working in global licensing and marketing for the Muppets.
During her keynote conversation at the Realscreen Summit, Parkes will discuss how she and her team are building huge fan communities around new and much-loved MTV series and brands and forging strong connections between linear and digital to give those fan communities more of what they want, where and when they want it. Additionally she will speak to what fans can expect next from their Digital Studios team who are creating captivating digital original content for Gen Z.
The Realscreen Summit, internationally recognized as the world’s top market and conference for the non-fiction and unscripted screen content industry, takes place at the Sheraton New Orleans from January 27-30. For more information on the 2020 Summit, click here.