MIPCOM and MIPTV organizers Reed Midem have signed a new partnership contract with the city of Cannes, keeping six major events in the French city for at least five years.
The extension of the longstanding relationship between Cannes and Reed Midem will mean that MIDEM, MIPIM, MIPTV, MIPCOM, MAPIC and Esports BAR, which have had a reported economic impact of €1.25 billion (US$1.39 billion) for the town, will stay put.
Reed Midem first held MIPTV in Cannes in 1965 and most recently launched Esports BAR in 2017.
The new contract runs from Jan. 1, 2020 to Dec. 31, 2024.
“I am especially proud of this long-term partnership. This contract bears witness to the solid and lasting relationships formed between the city of Cannes and Reed Midem, and I salute Paul Zilk, a trusted business leader and valuable supporter of Cannes,” said David Lisnard, mayor of Cannes, in a statement.
“The big winner is our town’s tourism sector, comprising a multitude of businesses, benefiting employment and commercial activity, as the six Reed Midem events generate 170,000 overnight hotel stays and an economic return of €250 million every year for the city.”
Added Paul Zilk, chief executive of Reed Midem: “Reed Midem has been organizing major international business events in Cannes since MIPTV in 1965. The city is transforming itself in a positive manner, thanks to public and private investment that continually develops its services and its international competitiveness. Cannes and Reed Midem are working hand in hand to offer exceptional services to our clients. It is a pleasure to renew our partnership for the next five years.”