Mark Rosenegk, former executive at ITV, Endemol Shine Group and Fremantle Media, has been appointed global VP of brand entertainment at The Story Lab, the producer-distributor owned by London-headquartered Dentsu Aegis Network.
Rosenegk (pictured) begins his new role this month, working closely with Cathy Boxall, SVP of brand entertainment, on the development of entertainment properties for the network’s clients alongside global broadcasters, streamers and digital platforms. The executives will also expand The Story Lab’s entertainment consultancy offering.
Prior to joining the company, Rosenegk led the partnership teams at ITV, Fremantle Media and Endemol Shine Group where he was responsible for driving advertiser and licensing relationships with entertainment brands such as MasterChef, The X Factor, Britain’s Got Talent and Big Brother.
He has also created original shows and content for Rimmel, Ocado, Mazda and Shell, as well as Hidden Talent for Channel 4 and American Express. Rosenegk most recently founded the brand entertainment consultancy Silent Boom.
“Mark comes with fantastic experience in developing original brand entertainment and in sponsorship, partnerships and licensing of large-scale global entertainment properties,” Boxall said in a statement.
Dentsu Aegis Network is made up of 10 global network brands: Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum. Established in 2015, The Story Lab has offices in markets such as Los Angeles, Amsterdam, Singapore, Paris, Moscow, Madrid, Sydney and Mumbai.
Ninja Warrior, Game of Clones and No Sleep No Fomo are among the catalog that The Story Lab has co-created and owns the rights to, with scripted and non-scripted developments under production in a number of markets.