American cable news channel Newsmax has brought on former RLTV executive vice president Elliot Jacobson as its EVP of programming and chief content officer.
The channel, which offers what it calls “the best in conservative commentary on current events,” is carried by the major U.S. cable systems, including DirecTV, Xfinity, Dish, FiOS, Spectrum, Optimum, U-verse, Suddenlink and more than three dozen cable and OTT systems. Targeting the Baby Boomer audience, it offers 12 hours of original news content daily with programming focused on breaking news, talk, and analysis, as well as health, finance, and lifestyle segments, and news documentaries.
As EVP and chief content officer for the Boomer-focused RLTV, Jacobson oversaw programming, production and acquisition, in addition to its digital and broadcast engineering teams. While there, he launched scores of network series and specials including The Cronkite Chronicles, Prime Votes with Cokie Roberts and Sam Donaldson, Taking Care with Joan Lunden and Healthline.
“Elliot comes to Newsmax with a significant career in content strategy, programming operations and production,” said Christopher Ruddy, CEO of parent company Newsmax Media, in a statement. “We’re excited because Elliot has a tremendous background in content and will help us implement our 2020 plans and beyond.”
“I have followed Newsmax’s extraordinary growth over the last several years and I am enthusiastic to join the team,” Jacobson added. “Chris Ruddy has positioned Newsmax to become a critical source of news and information in the media landscape.”