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NBCUniversal reveals Peacock launch date, prices

NBCUniversal has set a launch date and tiered pricing structure for its Peacock streamer on Thursday (Jan. 16) at a Comcast investor presentation in New York. The media giant also revealed a raft ...
January 16, 2020

NBCUniversal has set a launch date and tiered pricing structure for its Peacock streamer on Thursday (Jan. 16) at a Comcast investor presentation in New York.

The media giant also revealed a raft of titles headed to the platform.

Peacock is set to launch on April 15 to Comcast’s Xfinity X1 and Flex Customers. It will debut nationally July 15.

The free premium ad-supporter streamer will be offered in two tiers: Peacock Free and Peacock Premium.

Peacock Free will provide more than 7,500 hours of programming and includes next day access to current seasons of freshman broadcast series, complete classic series, popular movies, curated daily news and sports programming. It also includes select episodes of marquee Peacock originals and tent-pole series, as well as curated Peacock streaming genre channels.

Peacock Premium, meanwhile, will be bundled at no additional cost to Comcast and Cox subscribers. The ad-supported option will include full season Peacock originals and tent-pole series, next day access to current seasons of returning broadcast series, early access to late night talk shows, and additional sports – such as the Premier League – totaling more than 15,000 hours of content.

The premium option is also available for US$4.99 per month on all popular connected mobile and web devices for non-bundled customers. The company expects to bundle Peacock Premium with additional partners in the coming months.

Premium customers can upgrade to an ad-free experience for an additional $5.00 per month, or any customer can purchase the ad-free experience directly for $9.99 per month.

Peacock announced a broad slate of new, high-profile TV and film acquisitions, as well as a robust programming strategy around late night, sports, kids, new and others.

As previously announced, the streamer will offer NBC series and classic TV shows, which includes the reality series Keeping Up With the Kardashians.

The company also struck a multi-year partnership with actor and comedian Kevin Hart’s Laugh Out Loud (LOL) network, which includes an equity investment in the company, a first look deal with LOL, and the distribution of LOL’s catalog on the service.

As part of the agreement, LOL will produce a Kevin Hart stand-up comedy special and an original interview series called Hart to Heart, and a series of short-form content exclusively for Peacock.

Additional newly announced Peacock originals include a behind the scenes documentary series that follows U.S. basketball superstars on their journey to Tokyo, produced in partnership with the NBA.

NBC News will create signature, original documentaries for Peacock – delving deep into politics, biographies and history.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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