BritBox, the UK subscription streaming service created by BBC and ITV, has appointed Will Harrison as managing director in the UK following the service’s successful launch.
Harrison (pictured left) will be responsible for the overall management of the BritBox venture including full P&L responsibility, staff management, strategy and stakeholder relationships.
He will report to Reemah Sakaan (right), group director of ITV SVOD and SVP creative head of BritBox, as well as the BritBox board, and he is expected to assume his new role later this month.
Harrison was previously managing director of The Ingenious Group, where he led a team of 75 across TV, film, games, finance and legal functions. Before that, he held senior roles at Warner Bros. Entertainment, HBO Europe and Vicat Media.
Meanwhile, Sakaan’s role at BritBox will expand as she takes on responsibility as chief brand and creative development officer, supporting the international development of BritBox on behalf of the BBC and ITV.
“I’m delighted that Will is joining the BritBox UK team,” said Sakaan in a statement. “He brings with him great experience and a track record of success in direct to consumer and streaming. I look forward to working with him to take BritBox to its next stage of growth in the UK.”
“I am thrilled to join the BritBox team,” added Harrison. “They have done a fantastic job in an incredibly short period of time. I’m excited at the growth ahead of us and look forward to helping BritBox move from a start up to a well-established part of the British media landscape.”
(Photos courtesy of Will Harrison and Reemah Sakaan, via LinkedIn)