ViacomCBS has solidified its senior leadership team for its Entertainment and Youth Group under president Chris McCarthy.
Effective immediately, Nina L. Diaz (right) – currently president of MTV, VH1 and Logo Group – will take on an expanded role as president of content and chief creative officer. In the new role, Diaz will be tasked with leading creative efforts in development and producing of all content across the Entertainment and Youth Group portfolio, as well as all casting and talent development.
Since joining the network in 2014 as senior VP of East Coast production and development, Diaz has been involved with bringing Love and Hip Hop: Atlanta, Hip Hop Squares, Floribama Shore, Siesta Key, and Young and Pregnant to television screens. At MTV, she helped ring in the biggest unscripted premiere in cable since 2012 with Jersey Shore Family Vacation.
Keri Panichi Flint, meanwhile, has been tapped to lead ViacomCBS’s Entertainment and Youth production management group. Panichi Flint will now oversee all production for the portfolio content and will partner with EVP of production Megan Ring on the third-party scripted studios content. Panichi Flint was most recently SVP and head of production at MTV, MTV Studios, VH1, CMT and Logo. The executive will continue to report into Diaz.
Elsewhere, Tanya Giles broadens her role as general manager of Comedy Central, Paramount Network and TV Land to become head of content strategy and programming. In her new role, Giles will be tasked with leading content strategy, programming, research and insights. Additionally, she will oversee the group’s efforts in “maximizing IP expansion globally” while also best monetizing the company’s content with its corporate partners in sales, distribution and Pluto.
Keyes Hill-Edgar has been appointed to the newly created role of chief operating officer where he will oversee business planning, operations and strategy. In addition, he will serve as lead in working across ViacomCBS with its corporate partners in BALA, finance, production, strategy and distribution. Hill-Edgar was formerly EVP of global business affairs and general counsel.
The group is also expanding the role of Jacqueline Parkes as chief marketing officer and head of digital studios. Parkes will oversee all digital efforts in partnership with Viacom Digital Studios, including social media and digital original content, while also leading all brand strategy, marketing creative, media buying and asset development for the marketing group. She will also be adding oversight of all consumer event execution to her remit.
Finally, Barbara Zaneri will continue in her leadership role as EVP of global program acquisitions. Zaneri reports into McCarthy while leading the content acquisition efforts across all platforms including linear, streaming, on demand and pay-TV.
In addition to the above, Brianna Cayo-Cotter has been elevated to SVP of social impact; Liza Burnett Fefferman has been promoted to EVP of communications for the group; and Laurel Weir has been promoted to oversee the Entertainment and Youth research and insights team.
Leaving the company are Mike Greco, EVP for content strategy and business planning at MTV, VH1, CMT and Logo; and Steve Albani, SVP of communications for Comedy Central, Paramount Network and TV Land.
In his role, Greco was responsible for program scheduling, content strategy, acquisitions, finance, quantitative research and audience insights.