Tony DiSanto‘s DIGA Studios, a division of Allyance Media Group (AMG), has partnered with magician and YouTuber Chris Ramsay to develop unscripted content for TV and digital distribution.
Ramsay (pictured) will leverage his social media following of more than 3.5 million subscribers to create magic-based content that infuses tricks and illusions with a “modern flair.”
For one concept, Magic: Impossible, Ramsay challenges various magician friends to survive the “craziest and most outlandish” situations they can think of, using magic as their only means of escape.
Drawn from challenge cards, teams will be tasked with participating in one of the following: a survival challenge, an Amazing Race-style challenge, a ticking clock challenge, or a prank challenge. Journalist and author Ian Frisch will executive produce.
“As a lifelong fan of magic, I have been following Chris Ramsay’s incredible career for some time, and am beyond excited to get the opportunity to develop this project with him,” said DiSanto, CEO of AMG and president of DIGA Studios, in a statement.
“He is a true pioneer in the new generation of magicians who spread magic through social media and YouTube, expanding its reach and inspiring millions to take up the art. And most of all, Chris has a unique creative vision and sensibility—his videos are infused with a great sense of humor, fun, and an ‘anything can happen’ feel, which are all key attributes we want to bring to this show.”