Redondo Beach, California-based production studio 3 Ball Entertainment has launched an expanded business model with the formation of a parent company led by chairman Reinout Oerlemans and CEO Ross Weintraub.

3BMG will serve as an incubator to support and grow established and emerging producers, who will continue to operate independently under a single banner.

3BMG is currently home to Jeff Jenkins Productions; Lost Arts Entertainment (Grant Cross); Parabolic Content (Rick Sasson and Seth Sherman); Cedarwood Park Entertainment (Lisa Bourgoujian); and 3 Ball Productions (Jeff Altrock), which will maintain its in-house development under the leadership of Oerlemans and Weintraub.

“With 3BMG, we saw a chance to create real opportunity for a wide range of talented producers that want to stay independent but not get crushed by the intensity of today’s business demands. Our goal is to let creatives do what they do best while maintaining skin in the game; that’s the part of our model we see as especially advantageous,” Weintraub said in a statement.

3 Ball Entertainment’s long-running franchises include The Biggest Loser, Beauty and the Geek, Extreme Weight Loss, My Cat From Hell and Bar Rescue. The company was founded in 2003 and was acquired in 2006 by Oerlemans’ global conglomerate, Eyeworks. 3 Ball was ultimately sold to Warner Bros. in 2014, with the U.S. business – 3 Ball Productions – returning to its roots as an indie production company.