A+E Networks and American car auction company Barrett-Jackson have reached a programming agreement for Barrett-Jackson Live, which will air on sister channels FYI and History.
Beginning with the 18th annual Barrett-Jackson Palm Beach Auction, held April 16 to 18, Barrett-Jackson Live will offer live programming and premieres, short-form and original specials.
The programming will also air on non-linear programs. Barrett-Jackson Live will be distributed globally by A+E International.
“We are honored and excited to feature Barrett-Jackson Live in our popular branded programming block, Drive, on History and FYI,” Jim Hoffman, EVP of program partnerships and strategic initiatives, said in a statement. “The highly-promotable live event series has proven to attract automotive enthusiasts across the globe and brings to the Drive block a diversity of content that is certain to thrill our passionate car-enthusiast audiences.”
“I’ve always been passionate about sharing the excitement of our auctions with enthusiasts,” Craig Jackson, chairman and CEO of Barrett-Jackson, added. “Our new agreement with A+E Networks is a wonderful next step in the evolution of our vision to give enthusiasts a front row seat to our four exciting auctions throughout the year.”