Amsterdam-based broadcaster/creator Insight TV has begun rolling out three new genre-specific channels to the European and North American markets.
inWonder offers a unique perspective on science and technology; inTrouble promises action, excitement and thrilling experiences; while inShort is a short-form, ad-supported streaming service. Currently, inWonder and inTrouble are available on Stirr in the US and Samsung TV Plus in the UK, Spain and Germany. (In the US and Canada, inWonder is also available on Samsung TV Plus.) inShort, meanwhile, is still in launch mode with details to follow.
In conjunction with the new channels, the company has also launched a new visual identity across its linear and digital channels, including social. The update is meant to unify the company’s expanding portfolio of multi-platform channels.
“From the start, it has been our goal to make Insight TV accessible to our audience no matter how or where they want to consume our content, and to support the needs of our distribution partners,” said Graeme Stanley, chief commercial officer, Insight TV, in a statement. “Now, with a suite of channels that address specific interests while still having the same core brand values and millennial focus, we wanted a visual brand identity that reflected that cohesion as we grow our business across a number of business verticals, including our programming sales and coproduction businesses.”
Launched in 2015, Insight TV is a leading 4K UHD channel based in the Netherlands. Its content is available in 28 countries worldwide and over 100 million households.