Justin Baldoni’s Wayfarer Entertainment has appointed D’Angela Proctor to CEO, replacing the social impact media company’s interim chief Jim Casselberry.
Proctor (pictured) will oversee all aspects of Wayfarer’s operations as it expands its presence across branded content, film and television.
The executive most recently consulted with Ava DuVernay‘s ARRAY Filmworks on its production pact with Warner Bros. Television after previously heading production and business development for Lionsgate’s CodeBlack Films.
Proctor also previously served as head of original programming and production at TV One, where she led the networks creative, business and strategy functions.
In that role, she spearheaded TV One’s multi-year deals for the NAACP Image Awards with host Anthony Anderson, launched the network’s first daily news program featuring Roland Martin and established and managed a new business model centered on original movie offerings.
Proctor also oversaw live election night coverage and two presidential candidate townhalls with former Secretary of State Hillary Clinton alone, as well as together with Senator Bernie Sanders in participation with CNN.
She also shepherded Ray Charles: In Performance at the White House and The Gospel Tradition: In Performance at the White House.
Proctor previously co-owned and operated Strange Fruit Media where, among independent film projects, she served as an executive producer and creative consultant to BET on multiple programming initiatives.
“D’Angela has a rare mix of integrity, passion, and faith that instantly draws you in. That, coupled with her acute understanding of both the business and creative sides of our industry make her the perfect leader to propel our mission to create projects that are of benefit to our world,” Baldoni, co-founder/chairman of the board of Wayfarer Entertainment and Wayfarer Studios, said in a statement.
Proctor added: “While social impact entertainment have become industry buzz words, Justin Baldoni and Wayfarer have been putting in the work in this space for seven years. As the CEO, it will be my honor to build upon that track record and enhance the company’s triple bottom line of content, impact and commerce. I embrace the opportunity to return to my production company roots and to build a business rooted in creating premium content for social good.”
Among Wayfarer Entertainment’s current branded projects are commercials for Rocket Mortgage by Quicken Loans, Metro PCS, Wells Fargo, Subaru, The Ad Council, Kellogg’s and Ford. The company also recently established CWGOOD, a broadcast platform focused on philanthropy.