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YouTube TV, WarnerMedia expand distribution pact to include HBO Max

WarnerMedia, a division of AT&T, has penned a deal that will bring its forthcoming streaming service HBO Max to YouTube TV members when it launches this spring. HBO Max, which is slated ...
February 20, 2020

WarnerMedia, a division of AT&T, has penned a deal that will bring its forthcoming streaming service HBO Max to YouTube TV members when it launches this spring.

HBO Max, which is slated to debut this May, will roll out with 10,000 hours of curated scripted and non-scripted content and will be made available to YouTube TV customers at launch.

The agreement will expand upon the existing distribution deal between the two conglomerates, which has made WarnerMedia’s TBS, TNT, truTV, CNN, HLN, Turner Classic Movies, Adult Swim and Cartoon Network channels available to YouTube TV subscribers since 2018.

In addition to these channels, the new carriage pact will also add access to the HBO and Cinemax services to YouTube TV’s content library for the first time.

Both linear and on-demand HBO and Cinemax content will debut on YouTube TV this spring. Included will be HBO’s extensive array of unscripted and documentary programming.

“As consumers’ media consumption habits continually evolve and the landscape becomes more and more dynamic, our goal remains constant, and that is to make the portfolio of WarnerMedia networks available as widely as possible,” said Rich Warren, president of WarnerMedia Distribution, in a statement.

“Our commitment at YouTube TV is to deliver TV to our members how and when they want it,” added Lori Conkling, global head of partnerships at YouTube TV. “We are thrilled to continue our partnership with WarnerMedia to deliver their family of networks that are popular among our members, as well as introduce HBO, Cinemax and HBO Max to our growing line-up of premium content.”

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