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ITV America’s Alex Dundas joins Whistle to head unscripted originals

Entertainment and sports media company Whistle has officially announced the appointment of 22-year industry veteran Alex Dundas as head of unscripted premium originals. Dundas (pictured), who has been in the role since ...
February 24, 2020

Entertainment and sports media company Whistle has officially announced the appointment of 22-year industry veteran Alex Dundas as head of unscripted premium originals.

Dundas (pictured), who has been in the role since December, carries 22 years of experience across production, development and sales in both the U.S. and the UK. In the new role, he is tasked with managing the development and packaging of Whistle’s new slate of unscripted series and will also be responsible for supporting sales to network, cable and streaming partners.

He will be based out of Whistle’s offices in Los Angeles and reports directly into Dominic Ianno, EVP of Whistle’s growth and new initiatives group.

Most recently, Dundas served as EVP of ITV Entertainment where he was responsible for all development and production across broadcast, cable, streamers and digital platforms for the past two years.

Prior to this, the executive served as SVP of unscripted development and current programming at MGM. There, he was part of the team that created and sold large premium series including Steve Harvey’s Funderdome, TKO: Total Knock Out and The Contender.

In addition, Dundas has also produced a number of successful TV series for major UK broadcasters, including Big Brother, Comic Relief, Ant & Dec’s Saturday Night Takeaway and Dancing on Ice, among others.

“Coming from our investor ITV, Alex has the experience and creativity needed to make great shows,” said Ianno in a statement. “He’s the right person to lead this team as we build out our portfolio of premium IP and franchises with our partners such as Dude Perfect, OTRO and CAA.”

“I’m looking to develop ambitious, uplifting and engaging content that bolsters Whistle’s position in today’s fast-evolving media landscape,” added Dundas.

In other Whistle news, the New York-headquartered company has promoted Mike Basone to VP of development of premium originals.

Basone most recently held the title of senior director of development for premium originals and has overseen such development titles as the forthcoming docuseries Legacy, which is produced for Walmart-owned, pay-per-view VOD service Vudu and executive produced by 13-time NBA all-star Dwyane Wade, and Benedict Men, which was greenlit by Quibi and is executive produced by Stephen Curry’s Unanimous Media.

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