Netflix has introduced a feature that will give new insights into what domestic and international audiences are watching.
The streamer has launched a specially designed “Top 10″ feature that displays both the 10 most-viewed film and series (scripted and unscripted), as well as an overall list of the 10 most-watched titles on the platform on any given day.
The lists are specific to each territory and are updated on a daily basis. Each of the properties will be accompanied by a “Top 10″ badge.
Netflix introduced the new feature after experimenting with it in the UK and Mexico for the past six months. “Members in both countries have found them useful, so we are now rolling them out to even more,” read a blog from Cameron Johnson, Netflix’s director of product innovation for TV and kids.
The “Top 10″ will use Netflix’s new measurement tool, which counts a “view” when a project is watched for two minutes or more.
On the TV side, unscripted series Love is Blind (pictured) from Kinetic Content, a Red Arrow Studios company, is the most-watched show on Netflix as of Tuesday, followed by Narcos: Mexico, Locke and Key, Babies, Ireland/Canada copro Vikings, The Stranger, Better Call Saul, culinary series The Chef Show, I Am a Killer and The Office.
Historically, Netflix’s viewership data has been somewhat of a black box. And while the new feature does not provide any concrete metrics about how many people are watching a given property, it does give a glimpse into what types of content are attracting the most eyeballs in Canada. It could also provide insights into how its original series perform in relation to the properties it licenses, and what types of content are trending and resonating with domestic audiences. (It should be noted that the Top 10 lists are generated by Netflix’s measurement algorithm and are not verified by a third party).
The rollout comes 10 months after Netflix’s chief content officer Ted Sarandos said the streaming giant would try to be more transparent with its producers, subscribers and the press about what the world is watching.
From Playback Daily