People/Biz

Fremantle acquires Naked TV, names Simon Andreae CEO

Fremantle has fully acquired unscripted startup Naked Television, of which it acquired a minority stake in 2015, naming Naked founder Simon Andreae CEO of the global producer-distributor’s UK business. Andreae (pictured) reports ...
February 26, 2020

Fremantle has fully acquired unscripted startup Naked Television, of which it acquired a minority stake in 2015, naming Naked founder Simon Andreae CEO of the global producer-distributor’s UK business.

Andreae (pictured) reports to group CEO Jennifer Mullin, effectively immediately. He will oversee output from Fremantle’s UK labels – Thames, Talkback, Boundless, Euston Films, Hare & Tortoise and Castlefield — and sit on the company’s global operating board.

Liam Humphreys has stepped down from his role as CEO of Fremantle UK. In a statement, Humphreys said he’ll be returning to a “closer relationship with content,” where he has his “most ambitious plans.”

Naked’s chief operating officer Susie Dark and creative director Tom O’Brien will assume “the day-to-day” of running Naked.

“I am thrilled that Simon will helm our UK business. Simon knows how to make great content and has a terrific track-record in taking bold risks to create ambitious shows. He’s an inspiring, inclusive leader and brings an enormous amount of energy and creativity. I can’t wait to see what he creates in this new role,” Mullin said in a statement.

With Dark and O’Brien, Andreae has created a range of content for UK broadcasters including Harry Redknapp’s Sandbanks Summer and Manson: The Lost Tapes for ITV; Indian Summer School and the upcoming Ghost for Channel 4; 100% Hotter and Secret Admirer for Channel 5; 5 Star, My Hotter Half for E4; and 21 Again and The Rap Game UK for BBC3.

Prior to Naked, Andreae was EVP of alternative entertainment at Fox in Los Angeles, in charge of all unscripted programming, and previously SVP of development and production at Discovery Channel. He’s also a former commissioning editor at Channel 4 and was a founding partner at Optomen Television.

Reporting to the new CEO are the heads of all Fremantle UK’s unscripted and scripted labels: Amelia Brown (Thames), Jonno Richards (Talkback), Neil Smith (Boundless), Dark and O’Brien (Naked), Kate Harwood (Euston Films), Hilary Martin (Castlefield), and Jon Rolph (Hare and Tortoise).

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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