Ross Dinerstein’s Campfire has teamed with Forbes Entertainment and Olive Hill Media to produce a feature documentary about the rise and fall of the once-revered “unicorn” company WeWork and its founder and CEO Adam Neumann.
The untitled film will chart to company’s “bizarre descent” from “Wall Street darling” to controversial tech start-up, based on Forbes‘ reporting.
The documentary, which also marks Forbes Entertainment’s first foray into feature film, will unravel how Neumann (pictured) led WeWork to its peak valuation of US$47 billion, and the ensuing tumultuous series of events — allegations of financial self-dealings and “erratic behavior” — that led to the “implosion” of the company’s IPO and Neumann stepping down as CEO.
Jed Rothstein (2017′s The China Hustle; Netflix’s The Innocence Files) is attached to direct the feature.
Production is underway, with archival research being implemented remotely in accordance with state and local stay-at-home orders and social distancing orders. In-person interviews and other filming is set to commence once those restrictions are lifted.
Dinerstein will produce the film, with Wheelhouse Entertainment-owned Campfire’s Rebecca Evans and Ross Girard serving as executive producers.
“WeWork’s story has taken so many dramatic twists and turns in such a short period of time,” Dinerstein said in a statement. “We look forward to illuminating every odd and outrageous detail, offering a 360-degree view while unveiling new elements and perspectives with our partners at Forbes, who have already done extraordinary work in chronicling the company’s unique journey.”