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Parrot Analytics publishes industry guide on surviving coronavirus impact

Global data analytics firm Parrot Analytics has published an entertainment industry guide on how to survive the ongoing COVID-19 pandemic.  The guide, titled Navigating COVID-19: Practical Solutions for Thriving, leverages Parrot Analytics’ ...
May 4, 2020

Global data analytics firm Parrot Analytics has published an entertainment industry guide on how to survive the ongoing COVID-19 pandemic. 

The guide, titled Navigating COVID-19: Practical Solutions for Thriving, leverages Parrot Analytics’ global TV demand dataset to include insights from several senior executives to help digital and linear media executives chart a path for the “unprecedented road” beyond the current pandemic. 

The full report, which gathered insights from some of the industry’s leading decision makers, can be accessed here.

The special report provides a look at the “largest dataset” of global television audience behaviors to reveal how the coronavirus lockdown has already impacted consumption trends across the world.

Insights gathered from within the report reveal that over-the-top services have been provided with an opportunity to grow their operations “due to increased streaming volume,” but must optimize release schedules and content acquisitions in order to prevent churn. Linear broadcasters, meanwhile, can adapt in these uncertain times by “reinvigorating fandoms” and “finding replacement titles” to attract target audiences and fill holes in their scheduling.

Additionally, the report notes that distributors “should optimize their content packages” for linear broadcasters and digital platforms in need, while producers should consider prioritizing projects that fulfill the shifting demands of viewers.

“Amidst all of the uncertainty and chaos, we have looked to evidence from billions of data points trained on tackling the industry impact of COVID-19 and helping the livelihoods and companies being heavily affected by the virus,” said Steve Langdon (pictured), partnerships director at Parrot Analytics, in a statement. “New challenges are the new normal but come with new opportunities. Utilizing data allows executives to be agile in finding and adapting to these changes.”

“What broadcasters need now is content that can deliver quickly, but we’re almost through that. In the medium term, broadcasters will need archived or user-generated content that is easy to access and therefore easy to deliver,” added Tom Brisley, creative director of Arrow Media and co-founder of Arrow.

About The Author
Jillian Morgan is a special reports editor at realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.

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