People/Biz

HBO Max goes live with “Legendary”, “Craftopia”; sets “I’ll Be Gone in the Dark”

The latest high-profile service entering the streaming landscape, HBO Max, is launching today (May 27) in the U.S. with a collection of content including previously-announced non-scripted fare such as competition format Legendary ...
May 27, 2020

The latest high-profile service entering the streaming landscape, HBO Max, is launching today (May 27) in the U.S. with a collection of content including previously-announced non-scripted fare such as competition format Legendary and documentary On the Record.

The direct-to-consumer experience is now live with 10,000 hours of premium content, including the entire HBO service, franchises, previous and current Warner Bros. titles and originals — including a roster of unscripted series and documentaries.

In addition to ballroom-dance competition series Legendary (pictured) and eight-episode kids crafting series Craftopia, Kirby Dick and Amy Ziering’s Sundance-premiering documentary On the Record, produced by Jane Doe Films, is also available as part of the streamer’s Max Originals slate.

Craftopia is produced by B17 Entertainment, an Industrial Media company; Legendary is produced by Scout Productions.

Other previously-announced originals headed to HBO Max this summer include the Amy Schumer-produced docuseries’ Expecting Amy and The House of Ho, produced by Wallin Chambers Entertainment in association with Lionsgate Television.

Animal rescue series The Dog House, which first aired on UK pubcaster Channel 4, will also be available.

Premiering June 18, the previously-announced GoodStory Entertainment-produced kids adventure competition series Karma will see 16 contestants test their physical and mental stamina.

HBO’s summer premieres will be available on HBO Max at the same time they air on the network, including the six-part docuseries I’ll Be Gone in the Dark on June 28.

Previously-announced limited Max Original docuseries Equal, which pays tribute to the origins of the LGBTQ+ movement, will bow on the platform this fall. The series is produced by Scout Productions, Berlanti Productions, That’s Wonderful Productions, Raintree Ventures and Warner Horizon Unscripted Television.

Also airing this fall is the Renegade83-produced docuseries The Event, which goes behind the scenes of the events created by Wolfgang Puck Catering and restaurateur Wolfgang Puck.

Other titles set to premiere this fall include the highly-anticipated Friends unscripted reunion special, from Warner Bros. Unscripted and Alternative Television and Fulwell73; 8 x 60-minute florist competition series Full Bloom, from Eureka Productions; and the 12 x 30-minute dog grooming competition format Hot Dog (w/t).

Highlights of the WarnerMedia portfolio of library programming available starting today include The Bachelor and CNN’s Anthony Bourdain: Parts Unknown.

HBO Max is also offering third-party acquisitions including seasons 17 to 25 of Top Gear as part of a previously-announced deal with BBC Studios.

The service is available at US$14.99 per month to consumers in the U.S. and U.S.-supported territories. Existing HBO and HBO Now subscribers can access the offering at no extra cost.

Bell Media-owned streamer Crave is debuting Craftopia and Legendary to Canadian audiences in line with HBO Max’s U.S. launch as part of a previously-announced long-term exclusive deal with Warner Bros. International Television Distribution

“Today we are proud to introduce HBO Max – a dream that was created and nurtured by an incredible team of talented executives who dedicated the last year-and-a-half to making it a reality for consumers nationwide,” said Bob Greenblatt, chairman of WarnerMedia Entertainment and Direct-to-Consumer. “However, this is just the beginning of our journey. We will continue to innovate and evolve this one-of-a-kind platform that brings together beloved programming from across the WarnerMedia family and around the world, while also paving the way for the creative voices of tomorrow.”

HBO Max’s EVP of non-fiction and kids programming, Jennifer O’Connell, will take part in a special keynote session on June 3 at the upcoming virtual event, Realscreen Live, to discuss the launch slate and the streamer’s unscripted strategy.

About The Author
Jillian Morgan is a special reports editor at realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.

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