American camera and social media company Snap has expanded deals with Disney, ESPN, NBCUniversal, ViacomCBS, the NBA and the NFL to deliver content for its Discover platform.
The multi-year deals include new series and Snap Originals, as well as continued production of existing franchises such as ESPN’s SportsCenter, NBC news’ Stay Tuned, E! News The Rundown and MTV’s Teen Code.
Snap’s new slate of originals set to premiere over the next year includes unscripted series, character-driven docuseries and scripted dramas and comedies. Select series will leverage the company’s augmented reality (AR) technologies to deliver “immersive shows.”
Unscripted series headed to the platform include Coach Kev, from Kevin Hart’s Laugh Out Loud production outfit, in which Hart shares “daily doses of positivity and wisdom.”
From Mission Control Media, Fake Up sees optical illusion make-up artists battle it out to transform their own faces into works of art; while Move It from Stellar Studios and Little Engine Productions brings together dance influencers and Snapchat’s AR camera platform for an immersive dance show.
Elsewhere, Snap Original docuseries include Road Trippin’ from Bunim/Murray Productions. Executive produced by Anthony Anderson, creators and best friends Ricky Thompson and Denzel Dion head on a road trip across the rural U.S.
From Hashtag Our Stories, First Person will share stories told with Snapchat Spectacles through the eyes of “young innovators creating positive change.”
Finally, the Glass Entertainment Group-produced Queen of Stylez follows celebrity hairstylist Tokyo Stylez; while Life By The Horns from 21st Street Creative follows Ezekiel Mitchell, a 22-year-old who embarks on a journey to become to best bull rider in the world and the first Black man to win the title in more than 35 years.