Formats

Discovery Channel, Shopify Studios, Spoke Studios team for “I Quit” format

Discovery Channel has partnered with Shopify Studios and Wheelhouse Entertainment’s Spoke Studios for the format I Quit, which sees entrepreneurs quit their steady jobs to launch their own business. It will premiere on Aug. ...
July 28, 2020

Discovery Channel has partnered with Shopify Studios and Wheelhouse Entertainment’s Spoke Studios for the format I Quit, which sees entrepreneurs quit their steady jobs to launch their own business.

It will premiere on Aug. 18 at 10 p.m. ET/PT on Discovery Channel. In subsequent weeks, the show will air at 9 p.m. ET/PT.

I Quit documents six sets of entrepreneurs over the course of one year. They include newlyweds Matteo and Julie, who are trying to launch a versatile attire company; parents Mike and Gloria, a duo building a BBQ sauce business; and best friends Ashanti, Jasmine and Tyshemia, who hope to disrupt the wine industry.

They will be mentored by Harley Finkelstein, COO of Shopify; Debbie Sterling, CEO of children’s multimedia company GoldieBlox; and Tricia Clarke-Stone, co-founder of creative and tech agency WP Narrative.

The business owners will self-document their journey, capturing the high intensity, pressing deadlines and decision-making, without safety nets. The participants don’t know that as the year wraps, the most promising business will receive $100,000.

I Quit is produced for Discovery in the U.S. by Shopify Studios, Spoke Studios and ITV America. Executive producers are Shopify Studios’ Tobi Lütke and Pam Silverstein; Spoke Studios’ Brent Montgomery, Edward Simpson and Will Nothacker; and ITV America’s Karen Kunkel Young and Steve Kantor. For Discovery, Gretchen Morning is the executive producer and Jessica Mollo and Kerresha Musgrove are associate producers.

About The Author
Jillian Morgan is a special reports editor at realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.

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