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NBA legend Dwayne Wade to executive produce, host U.S. adaptation of “The Cube”

WarnerMedia has taken a series order for The Cube, bringing the UK game show reboot to the U.S. with former NBA star Dwayne Wade as executive producer and host. The 10-episode American adaptation will ...
August 6, 2020

WarnerMedia has taken a series order for The Cube, bringing the UK game show reboot to the U.S. with former NBA star Dwayne Wade as executive producer and host.

The 10-episode American adaptation will be made by Objective Media Group America, an All3Media America company, and by Wade’s (pictured) shingle 59th & Prairie Entertainment.

The Cube will feature new twists for the pairs of contestants who must attempt tasks within a glass box, including a helping-hand component, which allows Wade to enter The Cube and lend his skills on behalf of the contestant. The new hour-long series will also feature the latest augmented GCX and camera technology.

The American version is slated to premiere next year.

Distributed by all3media international, Objective Media Group’s Layla Smith and Jilly Pearce also executive produce.

The Cube is a massively popular national treasure in the U.K. Honestly, I can’t believe it hasn’t been snapped up here in the U.S. before now,” said Corie Henson, EVP and head of unscripted programming for TBS, TNT and truTV, in a statement. “It is a visually stunning, but super simple game that everyone can play and almost no one can win. Stepping into The Cube takes focus, determination and calm under pressure, and I can’t think of anyone who demonstrates those qualities more than Dwyane Wade.”

“As executive producer and host, I’m looking forward to teaming up with contestants to embark on a quest that is both physical and mental, as well as adding my own flavor to the show that will make this a fun family viewing event,” added Wade.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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