Red Arrow Studios’ Kinetic Content is amping up its push into scripted with the appointment of WME partner and literary agent Melissa Myers as president and partner of the new venture.
The Santa Monica-headquartered prodco behind Netflix hit Love Is Blind and Lifetime’s Married at First Sight franchise is partnering with its European parent company for the joint venture, which aims to develop and produce premium English-language scripted content with global appeal.
Myers, a partner in the TV department at WME, led international efforts over two decades at the agency, and repped writers, directors and talent within its international scripted department as well as specializing in format rights for high-end content producers.
Chris Coelen, founder and CEO of Kinetic Content, also comes from an agency background, having run the international and alternative programming departments at United Talent Agency before moving into production and heading up the North American arm of RDF Media. Kinetic Content recently marked its 10th anniversary.
The move into scripted comes as the prodco is hot off the successes of Love Is Blind, renewed by Netflix for two more seasons after its inaugural season topped viewership numbers for the service in territories around the world, and as the Married at First Sight franchise continues to pick up steam — and new spin-offs — on Lifetime. It also complements the strategic aims of parent company Red Arrow, which does strong business with scripted content.
“English-speaking scripted is a vital part of Red Arrow’s international business, and continues to play a role on our channels,” said Henrik Pabst, chief content officer for SevenOne Entertainment, the entertainment arm of ProSiebenSat.1, and a member of the Red Arrow Studios advisory board. “Chris Coelen’s ambitious move into scripted, and the hire of Melissa Myers, is incredibly exciting, and we look forward to working with the whole team.”
“I am excited to be joining the Kinetic and Red Arrow Studios family where I look forward to capitalizing on my expertise by leading their push into scripted entertainment,” said Myers in a statement. “I have long admired Chris and his strategic approach to building his business creating and selling shows. As fellow former agents in the international business, we are in lockstep in how we view the ever-changing scripted and global marketplace and where we look for growth and opportunity. I look forward to partnering with Chris and Red Arrow in building this exciting new company into a creative force, as well as building up all our frequent flyer miles when we are able to travel again.”
“I’ve been pursuing the opportunity to work with Melissa for well over a year, and she’s the perfect person to lead this new scripted venture for us,” added Coelen. “With the backing and global reach of Red Arrow Studios and Kinetic, Melissa’s skill in sourcing outstanding material and her international standing as an artist-friendly leader will help create a collaborative environment where we’ll work with incredible storytellers from every corner of the planet, to bring their amazingly diverse and fascinating points-of-view to the widest possible audience.”