Banijay Rights, the distribution arm of Banijay, has bolstered its senior sales team with the appointment of former Endemol Shine International executive Matt Creasey as EVP of sales, copros and acquisitions for the rest of the world.
Based in Los Angeles, Creasey (pictured) will be tasked with overseeing all sales operations and the team for territories outside of Europe, the Middle East and Africa. He reports into Cathy Payne, CEO of Banijay Rights.
Creasey will additionally work closely alongside the newly-appointed leadership team at Banijay Rights to establish the company’s strategy across linear, SVOD and AVOD while expanding the business across his assigned territories.
He will also be responsible for handling scripted coproductions in the U.S. and rest of the world, alongside sales and acquisitions.
His appointment follows Banijay’s recent acquisition of Endemol Shine Group and its ongoing integration of the two global businesses.
Creasey boarded Endemol Shine International as director of sales and distribution in 2006, and most recently served as EVP of sales and acquisitions. Prior to his 14-year stint at Endemol Shine International, Creasey was head of sales at Celador International.
“Matt has long been a highly-valued senior member of the Endemol Shine team and I could not be more pleased to have him joining me at Banijay Rights,” said Payne in a statement. “He has an undisputed knowledge of the industry and is sure to thrive in his new position leading rest of the world across the united catalogs.”