Banijay-owned Endemol Shine North America, producers of Fox’s Lego Masters, has struck a deal with YouTube domino artist Lily Hevesh to develop the competition series Domino Effect.
The company plans to take the supersized unscripted series to the marketplace in the coming weeks.
Hevesh (pictured), a 21-year-old domino artist based in Boston, has nearly three million subscribers to her YouTube channel.
Among her list of domino accomplishments, she shares a 2017 Guinness World Record for largest domino circle field, and as a member of a 19-person team she broke the American domino record with 250,000 toppling dominoes in one creation.
Hevesh has also led builds for movies such as Will Smith’s Collateral Beauty and television series including Saturday Night Live.
She also helped launch Katy Perry’s Witness album with a special domino build, in addition to creating numerous projects for brands such as Ford, Disney Pixar, Lego, Honda and Gillette.
This isn’t Endemol Shine’s first foray into the world of competitive domino builds. From 1998-2009, Endemol in the Netherlands produced Domino Day, a program that caught the action as competitors attempted to break world domino toppling records with their builds. Endemol Shine International handled distribution for the program, which was set to return in 2020 according to social media posts. Those plans were delayed by the COVID-19 pandemic.
(With files from Barry Walsh)