People/Biz

MIPCOM ’20: Banijay pulls out of physical market

This year’s edition of the annual MIPCOM conference and market in Cannes has been dealt yet another blow as Parisian superindie Banijay has revealed that it will not be attending ...
September 1, 2020

This year’s edition of the annual MIPCOM conference and market in Cannes has been dealt yet another blow as Parisian superindie Banijay has revealed that it will not be attending the physical event at the Palais des Festivals this October.

“The health and wellbeing of our teams remain paramount at this time and with that, we cannot justify traveling our employees to Cannes,” a Banijay spokesperson said in a statement. “As ever, we continue to support [MIP{COM organizers] Reed Midem, with many of our employees likely to register for MIPCOM Online+.”

Reed Midem confirmed earlier this summer that the event — originally scheduled for Oct. 12 to 15 — would encompass both digital and on-the-ground elements for a hybrid program.

In June, the French government gave the greenlight to trade shows and exhibitions housing 5,000 or more delegates as of Sept. 1, subject to further assessment of conditions related to the COVID-19 pandemic closer to that date.

In its official communication to potential delegates at the time, Reed Midem said traffic flow and capacity will be limited throughout the exhibition hall, with onsite registrations being reduced, and badges being sent to clients before the event.

Since then, the organizers have further refurbished the event, branding this year’s edition as MIPCOM Rendezvous Cannes. Citing the disruption and extra costs for exhibitors incurred by required health and safety protocols, Reed Midem pulled exhibition stands for this year, opting instead for a new floor plan in the Palais that allows for more open meeting spaces, reserved tables and private lounges.

The news of Banijay’s withdrawal signals the latest major production/distribution company to make that decision, with other significant players such as ITV Studios, BBC Studios, A+E Networks, Fremantle and Beyond Rights also pulling out of attending MIPCOM in person.

The physical event is slated to run from October 12-14, with the MIPCOM+ Online content platform set to operate from October 5 to mid-November.

With files from Jillian Morgan and Barry Walsh

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